Introduction to SEO
SEO, or search engine optimization, is the practice of making your website, or certain pages within your website, rank highly in Google or the other search engines for particular keywords.
It is a common misconception that SEO is some kind of 'black art', that only a few people have figured out and which you have to pay through the ear to have done well. This is 100% false.
While there are some very talented SEO gurus out there who have some particular tricks and tips on how to do things, the basics of good SEO are pretty much universal.